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Selling Translations 1 Day Basic Training Course

lady and graph This one day sales course, introduces delegates to core sales techniques and uses practical exercises to apply them to their company and prospects. The course will help 'non-sales' and 'new-to-sales' delegates assist the sales process, confident that the techniques can be applied in line with company objectives and their own personal style. This course is about winning the 'right translation business'! Download course overview here.

Who should attend?
Anyone new to sales or translation sales and other employees involved in the translation sales process, from the receptionist to the Managing Director. The course enables delegates to articulate their company’s unique benefits in a way that engages clients and prospects alike.

Course Content:
• Introduction to Translation Sales
• Features, Attributes and Benefits
• Qualifying the prospect
• Answering tough Questions
• AIDA and Sales Aids

Course Location: On-Site at your premises
Course Duration: One Full Day, 10.00am - 4.30pm
No. of Delegates: 6 delegates max

Practical Useable Results
The course uses interactive practical exercises to apply the subjects covered to the delegate’s and their company’s needs. The delegates will take-away the results of the exercises which can be applied immediately.

At the end of this course delegates will be able to:
• Express the unique 'features' of their company as 'competition-beating benefits' to existing and prospective clients
• Qualify an opportunity to meet their company's 'ideal' client profile
• Answer the 'tough' questions such as "Why are you different from any other Translation Company?" and "I'm not interested in quality, just give me your lowest price"
• Reply to enquiries in a systematic and 'engaging' manner

Benefits to your organisation
This course is excellent for translation companies without a dedicated sales team as it relates professional sales techniques to your business’s sales objectives, and enables your employees to improve sales related sales skills without them feeling pressurised into becoming ‘pushy’ sales people.
For ‘new-to-sales’ or ‘new-to-translation’ sales people the course provides the confidence and skills for them to be immediately productive understanding how to position the company relative to competitors and deliver the right translation sales business.

Instructor Profile:
The instructor is a veteran of the translation industry with many years of 6 figure international translation sales experience.

Delegates Receive:
Training Certificate and course folder with course notes.

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Course Options:

Selling Translations in Germany
This course is also available as 'An Introduction to Selling Translations to German Companies". The course instructor is an industry veteran of the German translation market, and can deliver the course in fluent English or his native German. The course follows the same overall basic syllabus but will address cultural aspects of sales skills, for example how more direct questioning is more acceptable in Germany than the UK.

Selling Translations in the UK (For German Companies)
The course instructor is an industry veteran of the UK translation market, course materials can be in German, but the course will be delivered in English.

Mentoring
This course can be the start of a mentoring process with on-site or telephone support.

Alternative Courses:

Customer Centric Selling
Please contact us for more details.

2 Day Sales Course
A two day course is also available. Download a course overview here.